Love ‘Em or Lose ‘Em

Love 'Em or Lose 'Em: Getting Good People to Stay, 6th edition

by Beverly Kaye and Sharon Jordan Evans
Wall Street Journal Best Seller

Despite booms and busts, technology advances, talent wars, and a global pandemic changing, among other things, a new workplace for most with RIFs, layoffs, remote working, closed offices, and closed businesses, people still want what they've always wanted.

Employees want—and now expect—meaningful work, supportive bosses, regular recognition, and a chance to learn and grow. And managers want their amazing people to stay—for at least a little while longer.

For two decades, this Wall Street Journal bestseller—over 800,000 sold—has offered twenty-six simple strategies, from A to Z, that managers can use to address their employees' real concerns and keep them engaged. The sixth edition puts a new emphasis on diversity and inclusion as it is a direct connection to retention and engagement.

The authors have gone over every word of the previous edition, revising, updating, and streamlining. This edition includes a timely focus on diversity and inclusion in every chapter. For example, chapter 6 focuses on family. Different cultures view family responsibilities differently, so the authors address how to take that into consideration when a treasured employee asks for extended leave to care for a grandparent. And a new section called “Conversations That Count” offers discussion questions for sparking deeper conversation around the topics in the book.

This new edition will ensure that Love 'Em or Lose 'Em will continue to help managers all over the world create a  workplace culture of “belonging”, one in which everyone can bring their best self to work and leverage the talents on their teams.

Proven to support managers worldwide, these concepts are based on four key truths:

  1. Engaging and keeping people is a perennial issue.
    Never before have organizations relied so heavily on employees being engaged in the business for competitive advantage.
  2. Leaders have influence over engagement and retention.
    They have the opportunity to provide challenging and meaningful work, recognition and respect, and include all of their people to maximize overall contributions to the organization.
  3. Love ‘Em strategies support Engagement and Inclusion.
    The truth is, your employees cannot feel included without engagement. And they can’t be engaged without feeling a true sense of belonging.
  4. Leadership Development Basics demand Love ‘Em Practices.
    “People don’t leave companies, they leave managers.” All 26 A to Z strategies must become second nature to all managers and leaders of talent.

Praise for Love 'Em or Lose 'Em, Sixth Edition

“Our global strategy is based on recruiting and developing the best talent. Retaining and engaging that talent globally is crucial to every manager’s business goals. Love ’Em or Lose ’Em is their playbook.”

—J. Craig Mundy, Senior Vice President, Ingersoll Rand


“This sixth edition is a strong shout out to the importance of using a diversity and inclusion lens as leaders practice effective engagement and retention strategies. Bev and Sharon say, ‘Love ’em practices support engagement and inclusion.’ Inclusion must be practiced in parallel with love ’em efforts or you risk losing key members of your diverse workforce. Read this book if you want tips for how to include, engage, and retain your talent.”

—Julie O’Mara, Board Chair, The Centre for Global Inclusion


“A passionate book about how to deal with the most vexing problem organizations now confront—attracting and retaining the best talent. With knowing wit and practical intelligence, Kaye and Jordan-Evans give us elegant solutions and engaging examples. Based on a solid foundation of broad-based research, Love ’Em or Lose ’Em will give you a sense of urgency, a renewed faith in your own leadership abilities, and delight that you took the time to read and use it.”

 —Jim Kouzes, coauthor of The Leadership Challenge and Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University


“It’s no wonder this book has had a twenty-year life. The twenty-six practices that Bev and Sharon describe continue to give any leader at any level the how to’s of engagement and retention.”

—Marshall Goldsmith, New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There


“I’m a big fan of the ‘stay interview’ and its power; nothing speaks louder than a manager who genuinely cares. That’s just one great idea from this latest edition of Love ’Em or Lose ’Em, which should be at every manager’s fingertips!”

—Rebecca Ray, Executive Vice President, Human Capital, The Conference Board


“The biggest challenge facing organizations today is keeping their good people. Love ’Em or Lose ’Em can help you build a productive and healthy organization that people will not want to leave.”

—Ken Blanchard, coauthor of The One Minute Manager and The 3 Keys to Empowerment


“Talent matters. Few dispute this truth. But keeping great talent continues to challenge many companies. This marvelous book offers specific tools and hundreds of examples of how to care for people. Love ’Em or Lose ’Em is the best treatise available on retaining talent.”

—Dave Ulrich, Professor, Ross School of Business, University of Michigan, and coauthor of HR from the Outside In


“The principles laid out in Love ’Em or Lose ’Em offer opportunity for all those committed to advancing true equity and inclusion in their businesses. The future of inclusive organizations lies in mitigating bias across talent management practices, and this book provides key practices to consider. Kudos to Bev Kaye and Sharon Jordan-Evans for timeless wisdom on retaining and engaging  talent!”

—Liji Thomas, Head of Diversity and Inclusion, Southern California Edison